We are seeking a Lead Product Manager to define and build the reporting framework that helps Stacker clients understand the impact of every story they publish through the platform. The role involves owning the methodology, metrics, reporting experiences, and strategic direction behind our client-facing reporting products, starting with AI search visibility (GEO) and expanding over time into broader content performance and earned media insights.
Requirements
- Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
- Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
- Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
- Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
- Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
- Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
- Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
- Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.
- 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
- Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
- Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
- Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
- Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
- Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
Benefits
- Equity Program
- Unlimited PTO
- 100% Remote
- 3 Months Paid Parental Leave
- 401(k) Match
- Full Health & Dental Coverage
- Life Insurance & Short-Term Disability
- Team Culture, Events & Retreats
