PPC Specialist

We're looking for a PPC specialist to own paid search and social campaigns across Google Ads, Meta, and emerging channels, and be responsible for day-to-day execution, attribution integrity, landing page performance, and cross-channel strategy with our SEO team.

Requirements

• 3-5+ years of hands-on PPC management (Google Ads and Meta, in-house or agency)
• Deep fluency in Google Ads: campaign structure, bidding strategies, audience management, conversion tracking, and Quality Score optimization
• Experience auditing and rebuilding broken attribution setups in GA4 — comfortable distinguishing data-driven vs. last-click models and explaining the difference
• Proven track record of reducing CPL while maintaining or growing lead volume
• Demonstrated ability to build conversion-optimized landing pages (either directly or in close coordination with a dev/design team)
• Strong analytical skills — you live in spreadsheets and dashboards and can build clear reports for non-technical stakeholders
• Excellent written communication — you write clear, confident briefs, reports, and ad copy

Benefits

• Paid Time Off
• Work From Home