Reporting to the Manager, Scientific Marketing - China, the Marketing Leads Associate is responsible for lead generation and entry for the Scientific Communications team. The Marketing Leads Coordinator also supports to Socail Media & Content and Design & Marketing activities.
Requirements
- Lead Management: Collect and process leads from multiple channels, including website forms, WeChat, offline events, and other online platforms.
- Enter, validate, and categorize leads accurately and promptly to ensure data completeness and quality.
- Conduct publication searches to identify relevant customer information and provide actionable insights for Sales Team mapping and follow-up.
- Analyze lead metrics and collaborate with cross-functional teams (SISR, Sales Ops) to optimize lead collection, entry, and follow-up processes.
- Social Media & Content Support: Create, optimize, and publish content across social media platforms in alignment with company branding and marketing strategy.
- Conceptualize, design, and publish video content for the China region to enhance customer engagement.
- Monitor social media channels and manage notifications using designated tools.
- Stay up-to-date with trends and best practices to continuously improve social media reach and engagement.
- Design & Marketing Support: Design marketing materials for the China region, including webinar posters, banners, and other visual assets for third-party platforms, adhering to company branding standards.
- BSc with 0-2 years work, co-op, or volunteer experience in a scientific space.
- Knowledge of Microsoft Exel and the ability to learn new programs.
- Detail-Oriented
- Working Independently
- Extremely Organized
- Web Researching
- Microsoft Excel
Benefits
- Competitive salary
- Excellent benefits
- Meaningful career development opportunities