Marketing Leads Associate

Reporting to the Manager, Scientific Marketing - China, the Marketing Leads Associate is responsible for lead generation and entry for the Scientific Communications team. The Marketing Leads Coordinator also supports to Socail Media & Content and Design & Marketing activities.

Requirements

• Lead Management: Collect and process leads from multiple channels, including website forms, WeChat, offline events, and other online platforms.
• Enter, validate, and categorize leads accurately and promptly to ensure data completeness and quality.
• Conduct publication searches to identify relevant customer information and provide actionable insights for Sales Team mapping and follow-up.
• Analyze lead metrics and collaborate with cross-functional teams (SISR, Sales Ops) to optimize lead collection, entry, and follow-up processes.
• Social Media & Content Support: Create, optimize, and publish content across social media platforms in alignment with company branding and marketing strategy.
• Conceptualize, design, and publish video content for the China region to enhance customer engagement.
• Monitor social media channels and manage notifications using designated tools.
• Stay up-to-date with trends and best practices to continuously improve social media reach and engagement.
• Design & Marketing Support: Design marketing materials for the China region, including webinar posters, banners, and other visual assets for third-party platforms, adhering to company branding standards.
• BSc with 0-2 years work, co-op, or volunteer experience in a scientific space.
• Knowledge of Microsoft Exel and the ability to learn new programs.
• Detail-Oriented
• Working Independently
• Extremely Organized
• Web Researching
• Microsoft Excel

Benefits

• Competitive salary
• Excellent benefits
• Meaningful career development opportunities