Head of Marketing (B2B)

We're improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most. We're looking for a mission-driven builder who thrives in fast-paced, ambiguous environments, and embodies our four core values: Care first, Learn quickly, Build together, and Own it.

Requirements

• Define and lead Stepful’s B2B marketing strategy, setting the direction for how we scale from product-market fit with our pilot partners to the category-defining talent-pipeline solution for the US healthcare industry.
• Own the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goals
• Define and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiation
• Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement
• Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story
• Lead launches for new products, programs, and features; own end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product, Learning, and Solution Architecture teams.
• Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events
• Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market

Benefits

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Learning stipend
• Open vacation policy, including: Guidance of 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2026