The VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members.
Requirements
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
- Foster strong relationships with internal teams and client groups
- Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
- Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
- Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
- Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
- Develops, manages, and monitors client P&L's for assigned accounts
- Implement holistic media planning
- Introduces Process Development Input, Quality Assurance and Best Practices Input
- Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Prepares and presents annual financial plans and staffing plans
- Develops a complete understanding of each client's goals, markets, needs and expectations
- Works within client relationships to champion initiatives that drive marketing decisions across digital channels
- Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
- Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
- Communicates and implements a Participation Planning Process or all accounts
- Solves client problems and uses conflict management skills within a professional environment
- Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
- Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
- Establishes expectations and goals for team on performance marketing and thought leadership
- Provide training as needed for team
- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401(k)
- Paid time off
