Product Marketing Specialist
SuperStuffBengaluru, Karnataka, India
Posted January 6, 2026
Full Time
About the Company
SuperStuff is a talent‑matching platform that connects businesses with vetted, top‑tier experts and agencies across more than 50 digital growth disciplines, from content marketing and SEO to VR/AR and e‑commerce strategy. The company leverages AI‑powered matching tools to pair clients with full‑time, fractional, or project‑based talent, ensuring precise fit and high performance. Its network includes seasoned marketers, designers, growth specialists, and creative agencies, offering a one‑stop solution for hiring, agency procurement, and freelance collaboration. SuperStuff distinguishes itself through rigorous vetting, a focus on emerging digital channels, and a free, streamlined onboarding process for talent and clients alike.
Job Description
We are looking for a Product Marketing Specialist who can take ownership of a product's positioning and messaging. You will oversee the creation and distribution of content for our promotional campaigns by understanding the product's target audience, our ideal customer profile, and the jobs they need to accomplish- and gaining in-depth knowledge of relevant product features.
Requirements
- Segment our users by deeply understanding our clients and end users
- Define our GTM and partner with the rest of the team to execute the GTM
- Understand and analyze the competitive landscape to define our own marketing strategy
- Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch
- Prepare for a new product or feature launch by creating educational content about the value and benefits of the product to convert potential customers into buyers and power users
- Focus on three levels of the sales funnel: Acquisition, Engagement, and Conversion and Retention