Assistant Manager Marketing

Narsee Monjee Institute of Management Studies seeks a results-oriented Assistant Manager (Marketing) to lead and execute data-driven digital marketing campaigns. The role focuses on driving student enrolments, enhancing brand visibility, and fostering engagement across digital platforms.

Requirements

• Develop and implement comprehensive performance marketing strategies across digital channels (search, social media, display, etc.) to achieve enrolment and engagement targets.
• Manage and optimise paid advertising campaigns (PPC, social media ads) to maximise ROI.
• Analyse campaign performance using data analytics and metrics to inform strategy and budget allocation.
• Collaborate with internal teams (admissions, website, call centre) to ensure cohesive messaging and campaign execution.
• Conduct market research and audience analysis to identify trends, target segments, and growth opportunities.
• Generate reports and provide data-driven insights for strategic decision-making.
• Manage and mentor a team of digital marketing specialists, ensuring professional development and campaign efficiency.
• Stay updated on the latest digital marketing trends and technologies to identify new growth opportunities.