Senior Lifecycle Marketing Manager
SweatpalsAustin, Texas, United States
Posted April 7, 2026
Full Time
About the Company
Sweatpals is a digital platform that brings together fitness enthusiasts through a social network designed to encourage regular workouts and foster a sense of belonging. The company offers interactive workout programs, community challenges, and real‑time group sessions that enable users to connect with friends and new contacts who share similar health goals. Sweatpals differentiates itself by blending gamified fitness experiences with a supportive community culture, ensuring members feel motivated and supported in their journey. With a focus on inclusivity and accessibility, the platform empowers users of all fitness levels to achieve their goals while building lasting connections.
Job Description
Sweatpals is hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for Pals and Hosts. The role is CRM-heavy and systems-driven, focused on email, push, SMS, and in-app journeys.
Requirements
- 5+ years of experience in lifecycle, CRM, retention, or growth roles
- Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
- Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
- Strong communicator and empathetic storyteller
- Reliable, accountable, and consistent
- Experience influencing Product, Engineering, and cross-functional partners
Benefits
- Comprehensive health benefits
- Flexible PTO policy
- 401(k) plan with company matching
- Stock options and equity incentives
- Professional development opportunities
