VP of Marketing

We're Sweed - the leading challenger brand in the Cannabis Retail POS space, and the innovator pushing the industry forward. We are looking for a strategic and experienced VP of Marketing to lead our strategic launch effort and help us build the strategy & execution that will enable us to win in this space.

Requirements

• Senior enough to manage the full range of our marketing activities and drive GTM alignment
• Deep enough to own narrative, launches, enablement, and lifecycle marketing
• Evangelist enough to represent Sweed to the market — and bring the market to us!
• Proven experience in strategic marketing, GTM strategy, or related leadership roles
• Ability to translate product features into clear commercial value outcomes (revenue, efficiency, compliance)
• Strong skills in narrative development, positioning, and messaging architecture
• Track record of leading cross-functional launches and driving measurable adoption
• Expertise in sales and customer success enablement (ROI tools, playbooks, training)
• Comfortable with market research, competitive analysis, and turning insights into action
• Confident communicator and evangelist, able to represent the company externally
• Coaching mindset — capable of mentoring marketers and scaling a team

Benefits

• Competitive base + variable structure tied to regional door and ARR targets
• Remote-first flexibility and company-sponsored travel
• Health, dental, vision, life, and short-term disability insurance
• Generous PTO, holidays, and remote-first flexibility