VP, Analytics – Marketing Measurement Consulting (L12)
SynchronyHyderabad, Telangana, India • India • India • India • India • India
Posted April 8, 2026
Full Time
About the Company
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites.
Job Description
The VP, Analytics – Marketing Measurement Consulting role is a part of India Analytics Hub (IAH) and reports to Marketing Measurement leader in IAH, closely partnering with Marketing Measurement and Optimization leaders in US. The desired employee will own the H&W marketing measurement & optimization roadmap as well as drive clear recommendations on campaign effectiveness, influencing decisions to maximize ROMI.
Requirements
- Build, Implement & Manage H&W Marketing Measurement Roadmap
- Develop Measurement Approach for H&W
- Lead H&W Optimization Activities
- Lead the Marketing Optimization team
- Be hands-on in data & Analytics
- Lead internal initiatives, perform other duties and/or special projects, as assigned
Benefits
- Best-in-class employee benefits
- Career advancement and upskilling opportunities
- Work-life integration and overall well-being
