Video Content Specialist
TalkingParentsUnited States
Posted March 20, 2024
60000 - 70000 USD
Full Time
About the Company
TalkingParents is a court‑approved digital platform that streamlines communication between families and legal professionals. Its suite of apps—Custody, Co‑Parent, Divorce, and Family—provides a single, secure source of truth for all parties, helping to eliminate misunderstandings and support the best interests of children. By integrating real‑time updates, evidence sharing, and guided decision‑making tools, the company reduces the "he said, she said" dynamic that often hampers family law proceedings. The team is driven by a mission to make family law more transparent and collaborative, and values innovation, data security, and user‑centric design.
Job Description
We're looking for a creative, data-minded video content creator who understands that great marketing video isn't just visually appealing, it performs.
Requirements
- Conceptualizing, filming, and editing video content optimized for paid advertising campaigns across Google, Meta, YouTube, and other digital platforms.
- Creating engaging organic video content for social media channels and the TalkingParents website, including short-form reels, promo videos, and event recaps.
- Filming informational content, customer/client testimonials, and interviews, managing on-camera subjects with professionalism and ease.
- Supporting the production and execution of live webinars, including setup, filming, and post-production of recorded versions.
- Collaborating with the digital marketing and content teams to align video creative with campaign objectives, audience targeting, and brand guidelines.
- Reviewing performance data and platform analytics to inform content decisions, improve creative effectiveness, and iterate on what's working.
- Managing multiple projects simultaneously with varying timelines, scopes, and deliverables.
- Maintaining organized asset libraries and ensuring all content adheres to TalkingParents' brand standards.
