Senior Insights Manager, Loyalty Insights

The Senior Insights Manager, Loyalty Insights will be responsible for understanding consumer and guest attitudes, behaviors, and experiences to continuously improve the loyalty programs and drive greater engagement from guests. The role involves designing and executing guest and consumer research to support key initiatives, working closely with internal and external partners, and synthesizing data from multiple sources to uncover meaningful insights.

Requirements

• Four-year degree or equivalent experience
• 6+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights
• Extensive experience in qualitative and quantitative research methods, and knowledgeable about syndicated and first-party insight tools
• Proficient with conducting DIY research, and familiarity with DIY research providers (e.g., Fuel Cycle, Qualtrics)
• Experience working with internal and external consumer data sources, including first-party behavioral data, syndicated tools, survey data, qualitative research, and marketplace or competitive signals
• Ability to manage external vendors and research partners, including aligning on objectives, reviewing deliverables, ensuring high-quality insights, and to holding partners accountable when necessary
• Strong experience with synthesizing data from across multiple sources both qualitatively and quantitatively to uncover meaningful insights.
• Ability to craft a compelling narrative from insights that makes them accessible and persuasive to senior leadership, stakeholders, or clients.
• Experience with working closely with business partners to provide ongoing consultation to infuse consumer centered thinking into decision making.
• Capable of managing multiple projects simultaneously, balancing speed, rigor, and business relevance

Benefits

• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation
• Comprehensive health benefits
• Life insurance
• Vision
• Dental