Analyst, Digital - Political & Public Affairs

Targeted Victory is seeking a highly motivated Analyst to support and grow our texting and digital engagement programs. The Analyst will work across political, advocacy, nonprofit, and corporate clients to develop and execute high-performing messaging strategies, contribute to creative and advertising initiatives, and support real-time 1:1 engagement efforts.

Requirements

• Support the development and execution of P2P and two-way texting programs across clients and collaborate with internal teams to align texting campaigns with paid media and marketing strategies
• Draft, refine, and optimize outbound text copy across persuasion, advocacy, and engagement use cases
• Manage inbound response engagement, including crafting replies and shaping conversation flow
• Facilitate day-to-day texting operations, including scheduling, deployment, QA, and performance tracking
• Analyze engagement metrics and iterate on messaging strategy to improve performance
• Develop and contribute to digital creative assets, including ad copy, graphics, and multimedia content
• Assist in developing audience targeting, tone, cadence, and engagement strategies across programs
• Engage with online communities, stakeholders, and supporters to drive awareness and participation
• Stay current on best practices in texting, digital engagement, and social media strategy
• Will develop familiarity with text carrier regulations, compliance standards, and the technical infrastructure underpinning P2P and two-way texting programs

Benefits

• No data provided