Senior Marketing Manager

TechBiz Global is a leading recruitment and software development company. We are looking for a Senior Marketing Manager to lead the development and execution of comprehensive Direct to Consumer (D2C) and B2B marketing strategies that drive brand awareness, customer engagement, and revenue growth.

Requirements

• Develop and execute D2C and B2B marketing strategies focused on lead generation, customer acquisition, and revenue growth.
• Plan and manage a campaign calendar, ensuring the timely development, execution, and optimization of marketing campaigns across digital and traditional media.
• Lead a team of performance marketing managers across B2B, B2C, loyalty programs, and app marketing, ensuring data-driven execution and continuous optimization.
• Oversee loyalty and rewards programs to drive customer retention and lifetime value.
• Manage and optimize app marketing strategies, including user acquisition, engagement, retention, and ASO (App Store Optimization).
• Work closely with agencies and strategic partners to execute high-impact campaigns.
• Optimize media buying strategies, ensuring cost-effective budget allocation across high-performing digital and offline channels.
• Collaborate with in-house teams to create high-converting marketing assets for ads, landing pages, CRM campaigns, and in-app experiences.
• Drive data-driven decision-making, leveraging analytics, A/B testing, and audience segmentation to improve engagement and conversion rates.
• Enhance website and app performance, improving UX, conversion funnels, and customer journey efficiency.
• Implement and scale growth strategies, including retargeting, CRM automation, push notifications, and mobile app marketing.
• Align marketing efforts with sales, product, and customer service teams to ensure integrated demand generation and lead nurturing.
• Manage and optimize marketing budgets, tracking performance to maximize cost efficiency and business impact.

Benefits

• Job Title: Senior Marketing Manager
• Company: TechBiz Global