Paid Social Specialist (Contract)

We are seeking a Paid Social Specialist to join our Paid Media team and focus on building, managing, and optimizing paid social advertising campaigns. The ideal candidate brings strong platform expertise, analytical thinking, and the ability to manage campaigns at scale while continuously improving performance and ROAS.

Requirements

• 3 - 5 years of hands-on experience building and managing paid social campaigns, specifically within Meta Ads and LinkedIn Ads.
• Experience managing campaigns with meaningful budgets (ideally ₹50K–₹100K+ per month) and optimizing toward performance metrics such as ROAS and revenue.
• Strong working knowledge of paid social campaign structure (campaigns, ad sets, targeting, ads) and optimization levers, including bidding strategies, audience segmentation, and creative testing.
• Comfortable analyzing performance data and translating insights into actionable optimizations that improve campaign results.
• Experience working with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
• Familiarity with additional paid social channels such as TikTok, Quora, or Reddit is a plus.
• Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
• Comfortable working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
• Available to work U.S. business hours (Philippines night shift schedule).
• Access to a reliable laptop, a stable internet connection, and backup power or connectivity.