Techo-Bloc is seeking a Digital Marketing Manager to define and drive how Techo-Bloc acquires, engages, and converts customers across digital platforms. The role requires a strategic thinker with a strong point of view, analytical and creative skills, and experience in acquisition strategy, growth, and performance roles.
Requirements
- Define and drive digital acquisition strategy across paid and owned channels
- Identify where growth will come from and align acquisition efforts with brand positioning, product priorities, and sales objectives
- Ensure we are attracting high-quality, high-intent demand that converts
- Own the effectiveness of our website as a conversion engine
- Define how our web experience supports acquisition and lead generation
- Guide the development and prioritization of conversion optimization and experimentation initiatives
- Work closely with the web team (UX/UI, front-end, PM) to prioritize and guide improvements
- Define the strategic direction behind campaigns and initiatives
- Lead briefing and ideation to ensure campaigns are clear, compelling & differentiated
- Partner with Creative & Performance teams to elevate the quality of messaging and execution
- Ensure what goes to market is not just optimized—but worth paying attention to
- Define and own the measurement framework across acquisition and conversion
- Establish clear definitions for success (qualified leads, conversion, revenue impact)
- Ensure full visibility into performance—from traffic to lead to sales outcome
- Identify and resolve gaps in tracking, attribution, and reporting (GA4, GTM, CRM, pixel infrastructure)
- Strengthen attribution models to better connect marketing activity to business outcomes
- Translate complex data into clear direction, priorities, and strategic decisions—not just dashboards
- Develop and guide performance reporting frameworks that provide leadership-level visibility
- Define the strategic role of organic search within the broader acquisition ecosystem
- Partner with SEO specialists and content teams to shape and execute organic growth initiatives
- Identify technical, structural, and content opportunities to increase visibility and qualified traffic
- Guide strategy for emerging search environments, including AI-driven discovery
- Translate keyword, ranking, and traffic performance into business impact and growth opportunities
- Identify opportunities to create new tools, features, and digital experiences that drive engagement and conversion
- Translate ideas into clear concepts, user flows, and functional direction
- Work with UX, development, and content teams to bring ideas to life
- Ensure new features are aligned with user needs, brand standards, and business goals
- Drive momentum from idea to execution—ensuring the right things get built
- Analyze performance across campaigns, channels, and web experience
- Identify what’s working, what’s not, and why
- Define and prioritize a structured experimentation and optimization roadmap
- Drive a culture of testing, learning, and continuous improvement
- Continuously refine strategy based on insights, data, and market behavior
