TransPerfect is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for their self-service suite of GlobalLink products.
Requirements
- 5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS
- Proven ability to drive go-to-market planning, digital campaign strategy, and product storytelling for technical solutions
- Experience with ecommerce platforms, self-service conversion funnels, or product-led growth models
- Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation
- Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms
Benefits