Audience Data Strategist

The Associated Press is seeking an Audience Data Strategist to uncover patterns in audience behavior and translate those insights into strategies that inform editorial priorities, product development, and revenue optimization.

Requirements

• 3+ years of professional experience working with content analytics, audience insights, or digital publishing platforms
• Deep experience with Google Analytics 4 in an enterprise publishing environment
• Proven track record of uncovering actionable insights from large datasets related to content performance, audience behavior, or user engagement
• Hands-on experience with Looker Enterprise for building dashboards and exploring data
• Familiarity with Hex.Tech or similar collaborative analytics platforms for reproducible analysis
• Practical experience using SQL to query datasets and Python to analyze patterns and trends
• Experience implementing and managing Google Tag Manager and Google Analytics 4, including custom-event tracking
• Understanding of how audiences discover and consume news content across platforms

Benefits

• Competitive medical, dental and vision coverage
• Retirement benefits
• Company paid life insurance
• Paid vacation and sick days
• Paid parental leave for any new parent
• Mental well-being resources