Head of Digital Marketing Analytics
The Cigna GroupGlasgow, Scotland, United Kingdom ⢠England, United Kingdom
Posted May 8, 2026
Full Time
About the Company
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life.
Job Description
Lead Digital Marketing Analytics within the International Health Centre of Excellence, shaping how data and insights inform marketing decisions across the business. Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators. Work across multiple markets and teams in a fast-paced, evolving environment where priorities shift.
Requirements
- Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators
- Own and manage marketing analytics platforms and tools
- Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report
Benefits
- Competitive salary
- Private Medical Insurance
- Wellbeing support
- Educational Development Program
