Director, Consumer and Shopper Insights and Portfolio Management, Stills
The Coca-Cola CompanyShanghai, China
Posted March 25, 2026
Full Time
About the Company
Coca-Cola is taking deliberate action to nurture an inclusive culture that is grounded in their company purpose, to refresh the world and make a difference.
Job Description
The Director, Consumer and Shopper Insights and Portfolio Management will be responsible for driving the category and brand's growth trajectory, responsible for driving the deep consumer understanding into brand/category development and shaping business decision-making, steering long-term growth plans, and enhancing consumer connection.
Requirements
- 12+ years of experience including Consumer Insights, Market Research, Strategic Analysis
- Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Benefits
- Career Growth & Development
- Diverse & Inclusive Culture
- International Exposure