As the Director, Digital Commerce for ASEAN & South Pacific, you will shape and accelerate the digital commerce agenda across the region by setting clear strategy and priorities, translating global playbooks into locally relevant execution, and driving disciplined delivery across eCommerce, eGrocery and Food Service Aggregators — in close partnership with markets, bottlers, and key platform customers.
Requirements
- Operationalize Regional Strategy
- Drive bottler alignment on strategic direction, commercial plans, capability requirements, eRTM architecture, measurement frameworks, and priority customer engagement
- Identify and size the digital commerce revenue opportunity across markets, building investment cases that to drive system partnership and unlock incremental channel revenue
- Develop and implement the integrated dCommerce strategy, including the digital component of the OU business plan
- Support key regional eGrocery and omnichannel customer management, enabling aligned Joint Business Plans and delivery of agreed commercial KPIs
- Lead Food Service Aggregator management — including where aggregator relationships are owned or managed by bottlers — to deliver greater-than-fair-share of beverages and achieve parity or better incidence rates versus offline
- Jointly define digital investment targets with Marketing and drive ROI discipline across third-party platforms and KO-owned platforms; ensure media and promotional spend is allocated against clear return frameworks
- Build and embed digital eRTM (Route-to-Market) discipline across bottler markets, covering eCommerce channel architecture, digital customer segmentation, order capture platforms (eB2B), and last-mile fulfilment readiness
- Define and drive eRGM (Revenue Growth Management) principles for digital channels, including online assortment strategy, digital pricing and promotional guardrails, pack/price architecture for pureplayers and aggregators, and online/offline price parity governance
- Act as the primary regional digital commerce interface with bottler leadership, building trust and commercial credibility through data, peer benchmarks, and proof-of-concept market results
- Embed digital commerce commitments into the Joint Business Planning process with key bottlers, ensuring investment, capability, and execution requirements are reflected in annual commercial agreements
- Identify lighthouse bottlers willing to lead with investment and execution, using those proof points to accelerate digital commerce adoption across the broader system
- Ensure consistency across the region in delivering the eCommerce vision, while adapting execution to local market realities — including evaluating market-specific partnerships that unlock incremental revenue
