Senior Director, Shopper Marketing

The Senior Director, Shopper Marketing is responsible for bringing brand and portfolio strategies to life at the point of purchase - across stores, shelves, and digital retail environments, with the clear objective of increasing basket/beverage incidence and driving shopper transactions.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field required
• 10+ years' progressive experience in marketing, shopper marketing, commercial strategy, customer and channel management within the FMCG/CPG industry.
• Strong in strategy development and thought leadership
• Advanced analytical skills to turn insights into actionable plans and experience with syndicated and proprietary shopper data.
• Rich experience in brand contents creation and agency management
• Understanding of franchise-model economics, retail/customer operations and financials, and the Coca-Cola system.
• Ability to lead large-scale, cross-functional projects within a matrix organization and influence stakeholders at senior levels.
• Strong influencing leadership, negotiation and relationship management skills.
• Fluency in English and Japanese (business level for both).

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development