The Farmer's Dog is seeking a highly innovative, strategic, and data-driven Director of Integrated Search to build and scale channels via flywheels and drive sustainable, long-term growth for The Farmer's Dog. Reporting into our SVP of Acquisition, the Director of Integrated Search role is designed to unify organic and paid search strategies to maximize visibility, drive traffic, and improve ROI.
Requirements
- 7+ years of experience in digital marketing, with deep knowledge in both SEO and PPC/SEM
- Expertise in tools like Google Ads, Google Search Ads 360, Google Analytics, Google Ads, SEMrush, Ahrefs, and Google Search Console
- Technical understanding of search algorithms, PPC bid strategies, website architecture, and HTML
- Ability to build and manage both 0 â1 and large scale growth programs for consumer businesses
- Exceptional people management skills
- Maximizer and leader through others
- Thrives in high pressure, high stakes environments
Benefits
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
- Equal Employment Opportunity Statement