The Marketing Creative Strategy Director will lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels, including connected TV.
Requirements
- 7+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles
- Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels
- Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments
- Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats
- Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion
- Ability to analyze campaign performance data and translate insights into actionable creative strategies
- Experience working cross-functionally with marketing, creative, analytics, and production teams
- Strong concept development and creative briefing skills
- Experience managing or collaborating with external agencies and creative production partners
- Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment
- Strong communication and collaboration skills with the ability to align multiple stakeholders
Benefits
- 100% remote work culture
- Competitive base salary
- Competitive Annual Performance Bonus
- Home Utility Bonus
- Great health insurance including medical, dental, and vision
- Life insurance and personal accident insurance are fully paid by LTV
- Voluntary Life and AD&D insurance
- Pet Insurance via Fetch
- Traditional 401(k) and Roth 401(k) options
- Fully vested immediately
- Competitive Paid Time Off and Sick Time provided
- Day of Personal Significance
- Birthday Holiday
- Paid holidays throughout the year
- Early dismissal before a paid company holiday
- 5 additional days off for the End of the Year break!
- Meal delivery twice a week through Seamless/DoorDash
- Anniversary Appreciation Gifts and Milestones Bonuses
- Free ClassPass On-Demand workouts to Monthly ClassPass Subsidy
- Tax Preparation Bonus
- Home Office Reimbursement Perk up to $500 for your perfect work from home setup
- Student loan repayment & financial wellness resources via Peanut Butter
- Travel Expense Reimbursement for Qualifying Medical Care
- Flexible Savings Account/Health Savings Account
- Password Management with 1Password
- Professional Development Budget, training, and opportunities for professional growth
