Marketing Creative Strategy Manager

The Marketing Creative Strategy Manager will lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels. They will oversee the ideation, testing, and iteration of creative across social, YouTube, display, native, and emerging upper-funnel channels, and collaborate closely with marketing buyers, creative teams, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization.

Requirements

• 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
• Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels.
• Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments.
• Proven ability to create or identify viral-worthy creative.
• Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion.
• Ability to analyze campaign performance data and translate insights into actionable creative strategies.
• Experience working cross-functionally with marketing, creative, analytics, and production teams.
• Strong concept development and creative briefing skills.
• Experience managing or collaborating with external agencies and creative production partners.
• Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment.
• Strong communication and collaboration skills with the ability to align multiple stakeholders.