Director, Brand Strategy

The New York Times is hiring a Director, Brand Strategy to help reach new audiences with Times brand messaging and convince more people that Times journalism is trustworthy and necessary. The role requires 10+ years of experience in brand, marketing, or communications, and a deep understanding of the brand and media landscape.

Requirements

• find new audiences, earning even more trust in Times journalism.
• Help develop press- and social-worthy brand moments that garner outsized attention and reach.
• Own and maintain a brand messaging calendar, including identifying cultural and consumer-facing moments that are promising opportunities.
• Identify and develop brand partnerships with similarly-aligned organizations, groups and individuals.
• Lead the day-to-day management of agency partners, ensuring they deliver best-in-class execution.
• Develop and maintain relationships with communications, marketing and newsroom teams to ensure messaging is getting maximal distribution on paid, owned and earned channels.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• company-matching 401(k) plan
• paid vacation
• paid sick days
• paid parental leave
• tuition reimbursement
• professional development programs