The Commercial Director is responsible for leading and delivering the overall commercial and revenue strategy of International House London, ensuring sustainable revenue growth while remaining aligned with its charitable objectives. The role requires a leader who can combine strategic thinking with operational delivery, ensuring that International House London remains competitive in a rapidly evolving global education sector while continuing to fulfil its charitable mission.
Requirements
- Lead the organisation's overall commercial strategy to deliver sustainable and profitable revenue growth.
- Develop and implement long-term revenue and business model strategies
- Ensure alignment between sales, marketing, product development and organisational goals
- Identify opportunities for revenue diversification and market expansion
- Design the organisation's commercial ecosystem, determining what products and services should be offered, to which markets, through which channels, and at what price
- Monitor commercial performance and profitability across all business areas
- Develop and lead the organisation's global recruitment strategy
- Define market prioritisation and geographic distribution strategies
- Develop pricing strategies and commission structures for partners and agents
- Build and maintain high-quality international agent networks
- Strengthen engagement within the International House World Organisation (IHWO) network
- Negotiate and manage exclusivity agreements and distribution partnerships
- Develop strategic partnerships that support student recruitment, programme development, and commercial growth
- Build relationships with international education partners, institutions and government bodies
- Develop corporate training partnerships
- Establish partnerships for the provision of junior summer programmes and educational tourism initiatives
- Identify and secure new commercial opportunities globally
- Shape and develop the organisation's programme portfolio to ensure competitiveness and market relevance
- Influence course design, delivery models and programme innovation
- Align product development with market demand and organisational capabilities
- Help design market-specific summer programmes and tailored educational products
- Support development of premium and specialist programmes
- Incubate and nurture new products and ensure that they are effectively presented to market, properly resourced and scalable in delivery
- Ensure that commercial decision-making across the organisation is informed by robust data and market intelligence
- Provide leadership and direction to the commercial team
- Line management of the Head of Sales and Head of Marketing
- Develop team capability and commercial skills across the organisation
- Implement effective performance management systems
- Establish KPIs, targets and incentive structures
- Ensure competitive and transparent compensation structures linked to performance
- Ensure that the organisation has effective digital and operational systems to support commercial success
- Oversee CRM and student management systems (including Salesforce and School Works)
- Digital marketing platforms, social media, and website performance
- Data analytics and reporting systems
- The strategic adoption of new technologies, including AI, to enhance recruitment and marketing effectiveness
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
