Senior Manager, K-12 Marketing

The Princeton Review is seeking a Senior Manager of K-12 Marketing to lead high-impact initiatives that will shape the company's growth trajectory over the next 3-5 years. This role is responsible for developing and executing the K-12 marketing strategy that fuels lead generation, drives conversion, and strengthens long-term partnerships with K-12 schools and districts nationwide in High Dosage and On Demand tutoring.

Requirements

• Develop and lead the company's K-12 marketing strategy for High Dosage and On Demand tutoring
• Collaborate with key stakeholders across Sales, Customer Success, and Product Development to set priorities and drive measurable business growth
• Own all planning, execution, and reporting for K-12 marketing initiatives designed to generate leads, accelerate pipeline opportunities, and support customer success
• Develop targeted outreach strategies and content, including print, email, and digital campaigns in partnership with Content Marketing
• Collaborate with Creative Services to produce compelling assets and campaigns for diverse K-12 stakeholders including K-12 video content
• Direct the creation of webinars, virtual events, case studies, articles, and thought leadership content
• Lead the strategic approach for K-12 conferences and trade shows annually in partnership with the Events team
• Collect and analyze data to evaluate the ROI of events
• Work collaboratively, both internally with the Marketing team and cross-functionally with other teams, to create a culture of collaboration, innovation, and continuous improvement

Benefits

• Competitive salary and benefits package
• Generous Paid Time Off