The Editorial Performance Analyst will work across the newsroom to identify high performing content, provide editorial insights, track performance and make recommendations for improvement.
Requirements
- Support the Head of Editorial Performance Insights to deliver editorial insight and analysis to the newsroom
- Provide regular insights into our daily, weekly and long term performance, utilising Adobe Analytics, Google Data Studio and other appropriate tools
- Ensure timely generation and delivery of the regular reports to newsroom
- Take on long-term projects on various parts of performance, analysing the data to provide actionable insights to key stakeholders
- Respond to departmental requests for information around article performance
- Investigate top performing stories to determine reasons for success and how to replicate this
- Build dashboards and reports for relevant editorial and publishing desks where necessary
- Flag underperforming content, providing recommendations on why it is underperforming and what would rectify this
- Work with all Audience teams to provide data-based recommendations to ensure Telegraph audience is reached on the right platform
- Work closely with I&A team using their data to build an understanding of audience habits
- Monitor new initiatives around the newsroom, providing feedback on success and improvement areas
Benefits
- Dynamic working opportunities
- Medical cover
- Parental leave
- Life assurance
- Season ticket loans