CRM Executive

The CRM Executive role is responsible for shaping a more inspirational, content-led email programme that encourages customers to visit stores. The role involves planning and scheduling campaigns, creating and building broadcast and automated email campaigns, and driving acquisition through onsite email capture overlay and lead generation initiatives.

Requirements

• Previous experience in CRM, email marketing or digital marketing, with hands-on use of an ESP
• Strong organisational skills, with the ability to manage schedules, priorities and multiple campaigns in a fast-paced trading environment
• Commercial awareness, with an understanding of how CRM can support store footfall, retention and loyalty in a content-led environment
• A passion for creativity and storytelling, with strong copywriting skills to brief and shape engaging content, helping give the email channel a clear point of difference
• A test-and-learn mindset, with an interest in using data and A/B testing to continuously improve campaign performance

Benefits

• 25% Colleague Discount
• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
• Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay
• Holiday – 33 days including bank holidays
• Holiday Purchase - Purchase an additional 5 days
• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you
• Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs