Campaign Operaitons Lead (Shopping Center), TikTok Shop

Lead planning and execution of major promotional events for the UK marketplace. Develop annual marketing strategies, define resource allocation mechanisms and evaluation frameworks to deliver GMV growth.

Requirements

• Bachelor's degree and above
• Proven experience in e-commerce campaign management, integrated marketing or large-scale event operations
• Experience with brand globalisation, familiar with UK/Europe market practices
• Sound knowledge of e-commerce marketing mechanics, with strengths in campaign ideation, data analysis and cross-functional product collaboration
• Excellent communication, project management and organisational skills. Resilient under pressure, self-motivated and quick to adapt in a fast-paced setting
• Open-minded and curious, with broad interests and a strong sensitivity to marketing trends and shifts in consumer behaviour