Integrated Marketing Media Specialist (TikTok Shop, Malaysia)

Develop and execute integrated performance marketing and media strategies to drive customer acquisition, conversion, retention, and lifetime value across online and offline channels. Lead media planning and buying, including budget allocation, channel mix optimization, audience targeting, and flighting strategies to maximize ROI and reach.

Requirements

• Bachelor's Degree or above
• 3+ years of experience in Internet companies, brand companies, or agencies
• Excellent marketing planning and digital media skills
• Strong analytical mindset with proficiency in Google Analytics, Ads Manager, ad platforms, marketing automation tools or similar
• Experience with budget management and forecasting

Benefits

• Competitive salary
• Benefits package
• Opportunities for career growth and professional development