TikTok Shop - Brand Strategy & Marketing Manager

The Marketing & Methodology team supports the platform's e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

Requirements

• Define and evolve TikTok Shop's brand positioning, brand narrative, and brand architecture in alignment with business goals.
• Build and execute brand-level and integrated marketing campaigns, including self-initiated brand campaigns, from strategy to launch.
• Develop scalable communication channels across social, owned media, and content marketing, and manage external creative and media agencies.
• Translate user and merchant insights into clear, easy-to-distribute marketing, educational, and case-based content.
• Monitor brand health, perception, and user advocacy metrics (e.g., awareness, favorability, NPS) on a regular basis and drive continuous optimization.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)