TikTok is the leading destination for short-form mobile video, inspiring creativity and bringing joy to users worldwide.
The Category Strategist role within TikTok's team aims to drive consumer traffic and convert them via the planning and executing of an annual campaign calendar for the marketplace, specific categories, or brands. This involves dissembling goals, formulating budget plans, developing go-to-market strategies, monitoring the merchant ecosystem, identifying opportunities, and implementing merchant strategies to foster business growth.
TikTok is the leading destination for short-form mobile video, inspiring creativity and bringing joy to users worldwide.
TikTok