TikTok Shop - Category & Merchant Growth Manager

Join the team that is helping scale the phenomenon of #TikTokMadeMeBuyIt and pioneer Content & Creator commerce in the US. The ideal candidate will combine category strategy, merchant operations, supply judgment, and content-driven commerce to build a scalable and healthy category ecosystem.

Requirements

• Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior.
• Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs.
• Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations.
• Acquire and incubate merchants to support category growth; map and onboard strategic supply partners.
• Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
• Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration;
• Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently;
• Solve key challenges in business growth by strong collaboration with cross-functional teams

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)