We are looking for a passionate and skilled Product Marketing Lead who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.
Requirements
- Drive Product positioning, key messages and in-product communication
- Partner with Product, Design, and Engineering to shape how World ID's value, trust model, and differentiation are communicated within the product experience
- Collaborate with Product, Engineering, Comms, and Design to craft cohesive narratives around new features, integrations, and ecosystem milestones
- Lead in-app copy, UX messaging, and developer-facing SDK language across onboarding, consent, verification, and integration flows to ensure clarity, education, and consistency
- Collaborate cross-functionally with Legal, Privacy, Policy, Comms, and PR to ensure product messaging is compliant, aligned with external narratives, and embedded early in product requirements and design
- Educate users, partners and developers
- Build and execute marketing strategies to communicate the value and potential of World ID to a global audience
- Lead the GTM strategy and activities needed for strategic events and product launches
- Develop clear, engaging educational content to help users and developers understand the benefits and integration possibilities of World ID
- Create materials for technical and non-technical audiences to ensure a clear understanding of World ID's use cases and how it works in practice
- Build product and partnership collateral
- Write and edit long and short-form content that communicates product value to key World ID audiences
- Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers
- Develop targeted collateral that speaks to the unique needs of Web2 and Web3 developers, business leaders, and partner segments
- Engage and grow the developer and partner ecosystem
- Help build relationships with developers, KOLs, and key ecosystem partners
- Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities
- Attend and represent World at industry conferences, developer meetups, and online forums to evangelize the potential of World ID
- Market research and strategy
- Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems
- Collaborate closely with product managers to influence product roadmaps and product narratives based on market insights and developer feedback
Benefits
- Healthcare
- Dental
- Vision
- 401(k) plan and match
- Life insurance
- Flexible time off
- Commuter benefits
- Professional development stipend
