Media Buyer, Home Services Specialist

As a Home Services Media Buyer at Townsquare Ignite, you will be responsible for planning, executing, and optimizing paid search and paid social campaigns to drive qualified leads and booked jobs for home services advertisers nationwide. This role requires a strong analytical mind, excellent communication skills, and a passion for delivering tangible ROI. The ideal candidate has hands-on experience managing lead generation campaigns in high-intent verticals, such as home services, and is comfortable working in a data-driven environment.

Requirements

• Bachelor’s degree or equivalent work experience required.
• 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferred.
• Proven success managing performance-based campaigns focused on lead generation and conversion optimization.
• Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4).
• Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results.
• Excellent communication and presentation skills; able to simplify data-driven insights for clients.

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program