Digital Performance Manager

Traditional Medicinals is seeking a Digital Performance Manager to lead enterprise-level digital performance strategy, measurement, and agency oversight across owned digital channels, retail media, and commerce platforms.

Requirements

• Bachelor’s degree in business, marketing, analytics, or a related field
• 7+ years of CPG experience in digital performance, analytics, eCommerce, or omnichannel marketing
• Experience operating at a strategic or enterprise level across multiple brands or channels
• Proven experience leading and managing external agencies with accountability for outcomes
• Strong fluency in digital, commerce, and retail performance data
• Experience with tools such as SPINS, Stackline, Numerator, or similar analytics platforms
• Familiarity with Retail Media partner platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger)
• Experience with paid advertising platforms such as Amazon, Google, Microsoft, Meta, TikTok, etc.
• Ability to connect sales results, digital marketing, and retail media performance into a clear performance narrative
• Experience developing and evolving executive-ready performance dashboards
• Proven ability to translate complex data into actionable insights and recommendations
• Experience supporting planning, forecasting, and investment decision-making
• Understanding of full-funnel measurement across awareness, consideration, and conversion
• Experience overseeing website performance and content deployment through agency partners
• Strong cross-functional collaboration and stakeholder communication skills
• Ability to influence without authority in a matrixed environment
• Excellent communication and data storytelling skills
• Advanced Excel and PowerPoint skills

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Four Day Work Week
• Tuition Reimbursement
• Relocation Assistance