Traditional Medicinals is seeking a Digital Performance Manager to lead enterprise-level digital performance strategy, measurement, and agency oversight across owned digital channels, retail media, and commerce platforms.
Requirements
- Bachelor’s degree in business, marketing, analytics, or a related field
- 7+ years of CPG experience in digital performance, analytics, eCommerce, or omnichannel marketing
- Experience operating at a strategic or enterprise level across multiple brands or channels
- Proven experience leading and managing external agencies with accountability for outcomes
- Strong fluency in digital, commerce, and retail performance data
- Experience with tools such as SPINS, Stackline, Numerator, or similar analytics platforms
- Familiarity with Retail Media partner platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger)
- Experience with paid advertising platforms such as Amazon, Google, Microsoft, Meta, TikTok, etc.
- Ability to connect sales results, digital marketing, and retail media performance into a clear performance narrative
- Experience developing and evolving executive-ready performance dashboards
- Proven ability to translate complex data into actionable insights and recommendations
- Experience supporting planning, forecasting, and investment decision-making
- Understanding of full-funnel measurement across awareness, consideration, and conversion
- Experience overseeing website performance and content deployment through agency partners
- Strong cross-functional collaboration and stakeholder communication skills
- Ability to influence without authority in a matrixed environment
- Excellent communication and data storytelling skills
- Advanced Excel and PowerPoint skills
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Four Day Work Week
- Tuition Reimbursement
- Relocation Assistance