Digital Marketing Specialist
TrulieveScottsdale, Arizona, United States • Phoenix, Arizona, United States
Posted January 29, 2026
Full Time
About the Company
Trulieve is a leading cannabis company and multi-state operator in the U.S., with significant market presence in Arizona, Florida, and Pennsylvania. Specializing in vertically integrated operations, Trulieve focuses on providing innovative, high-quality products through its brand portfolio, aiming to enhance customer experiences and increase access to cannabis. The company's hub strategy drives expansion into new markets while maintaining strong financial discipline and a recognized brand.
Job Description
If you have an interest in being part of one of the fastest growing industries in the nation, you may consider wanting to work for Trulieve. We strive to bring our patients the relief they need in a product they can trust.
Requirements
- Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
- Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
- Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
- Collaborate with cross-functional teams to develop CRM communication strategies for email and SMS channels.
- Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
- Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
- Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer
Benefits
- Comprehensive benefits package
- Paid time off
