Web Analytics & Insights Manager

Twilio is seeking a Web Analytics & Insights Manager to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable.

Requirements

• Work closely with the Web team to deliver desired web analytics tracking for business stakeholders
• Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement
• Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities
• Drive continual web analytics capability improvements, and maintain high standards for data integrity
• Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance
• Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making
• Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program