Senior Director of Brand & Experience

Twin Health is hiring a Senior Director of Brand & Experience to lead the company's narrative, branding, and experience across all audiences. The role is responsible for owning the master narrative, applying persuasion principles, and ensuring consistent and persuasive expression across all channels. The ideal candidate has 10+ years of experience in leading brand, narrative, or experience at a high-growth company and has a deep understanding of human psychology and behavior.

Requirements

• 10 or more years of experience leading brand, narrative, or experience at a high-growth consumer or health-focused company
• Deep understanding of human psychology, behavior, and persuasion
• Strong instinct for what motivates audiences to act
• Hands-on experience using AI to create, personalize, and scale marketing assets
• Proven ability to run experiments quickly and learn from results
• Experience operating across B2C, B2B, and B2B2C contexts
• Executive presence and ability to influence senior stakeholders
• Deeply mission-driven with a strong work ethic and desire to win for Twin
• Smart, skilled doer who executes with speed and accountability
• Collaborative partner who values honesty, low ego, and operational excellence

Benefits

• Competitive compensation package in line with leading technology companies
• Remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan