Senior CRM Marketing Manager
UNITED STATES SOCCER FEDERATION 1Atlanta, Georgia, United States
Posted March 8, 2026
Full Time
About the Company
U.S. Soccer exists in service to soccer, with a mission to ignite a national passion for the game.
Job Description
U.S. Soccer is seeking a data and result-driven Senior CRM Marketing Manager who will oversee the design and execution of data-driven, personalized marketing campaigns that deepen engagement, drive retention, and grow the federation's audience.
Requirements
- 7–10 years of progressive experience in CRM, lifecycle marketing, or marketing automation
- Proven experience leading CRM strategy and cross-functional execution across marketing, data, and technology teams
- Expertise in CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar)
- Strong leadership skills to influence cross-functional teams and manage competing priorities
- Strong understanding of audience segmentation, personalization, and data-driven marketing
- Experience in multi-channel marketing, including email, SMS, and push notifications
- Analytical mindset with the ability to interpret campaign performance and optimize accordingly
- Knowledge of data privacy regulations (CCPA) and compliance best practices
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- SQL proficiency for audience querying and reporting
- Familiarity with paid media platforms and CRM-to-advertising integrations
- Experience with A/B testing methodologies and lifecycle marketing strategies
- Experience with digital attribution, conversion tracking, and marketing analytics platforms (Google Analytics, Adobe Analytics, Tableau)
- Team-first attitude and excellent interpersonal skills
- Proven ability to communicate effectively with technical and non-technical stakeholders
- Excellent written and verbal communication skills
- Exceptional time management skills
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Benefits
- Comprehensive compensation package
- Casual work environment
- Inclusive culture
- Atmosphere for professional development
