We are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs' external presence and messaging. You will own the development and refinement of our marketing strategy, building brand narrative, crafting messaging for deeply technical products, and leading the charge on campaigns to engage wide-ranging audiences.
Requirements
- Define and evolve Unto Labs' marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
- Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
- Build scalable content and communication systems across web, social, and advertising channels
- Translate complex technical concepts into clear and compelling storytelling
- Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
- Drive GTM initiatives including partnerships, event presence, and outreach
- Measure and analyze marketing efforts to optimize reach and effectiveness
Benefits
- Competitive salary and significant equity upside
- Flexible work environment
- Unlimited vacation policy
- Health insurance
- Hardware and tool allowance
- Conference and learning budget