Director of Growth

UpKeep is a leading cloud-native Asset Operations Management platform that aims to reinvent how the physical world runs. The company is on a mission to transform maintenance and facilities teams with AI-first software, helping them streamline work, predict failures, and act faster. UpKeep is hiring a Director of Growth to own and scale the revenue engine across the full funnel, setting the demand strategy, managing the budget, and scaling programs across all digital channels, events, ABM, and outbound initiatives.

Requirements

• Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities.
• Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
• Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
• Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
• Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership.
• Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement.
• Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment.
• Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts.
• AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance.

Benefits

• Competitive comp
• Meaningful ownership
• Benefits that support your health, focus, and long-term growth