Head of Audience Operations and Digital Analytics
VanguardPennsylvania, United States
Posted January 14, 2026
Full Time
About the Company
Vanguard is a mission-driven company that prioritizes the long-term financial wellbeing of its clients.
Job Description
The Head of Audience Operations and Digital Analytics is responsible for setting strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams. This role will oversee complex platform migrations and integrations, establish governance frameworks, and drive cross-functional collaboration to integrate marketing strategies with technology capabilities.
Requirements
- 8+ years in marketing technology, digital transformation, and customer engagement
- 8+ years leading managers and multi-team organizations
- Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management
- Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus
- Deep understanding of customer behavior and end-to-end journey orchestration
- Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership
- Exceptional communication and executive presence; skilled at aligning diverse stakeholders
- Track record of mentoring senior talent and building future-ready teams
- Experience delivering enterprise-scale technology initiatives and managing organizational change
- Strong vendor management across complex marketing technology projects