Marketing Business Analyst

Supports data-driven marketing decisions by helping transform client and campaign performance data into clear, actionable insights. Collaborates with cross-functional partners to evaluate marketing effectiveness and contribute to test-and-learn efforts.

Requirements

• Analyze marketing performance across campaigns, channels, audiences, and messages to identify trends, opportunities, and areas for optimization.
• Provide experience in working with marketing stakeholders to turn business requirements into actionable technical specifications and drive data segmentation/personalization.
• Assist stakeholders in the design and execution of test-and-learn approaches to evaluate the true impact of marketing initiatives.
• Deliver insights through to clear recommendations and next steps.
• Work with internal teams to build and maintain dashboards and self-service reporting that enable marketers and leaders to quickly understand performance and make informed decisions.
• Partner with marketing stakeholders to support planning, optimization, and post-campaign readouts with data-backed insights.
• Collaborate with analytics, data, and marketing operations partners to improve measurement frameworks, automation, and scalability of reporting.
• Contribute to building a data-driven marketing culture, promoting best practices in measurement, experimentation, and insight generation.
• Work closely with data analysts, product teams, marketing strategists to align insights with business priorities and ensure analyses support decision-making across teams.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance