Sr Lead Data Analyst (Marketing Advanced Analytics)
VanguardPennsylvania, United States ā¢ Charlotte, North Carolina, United States
Posted March 17, 2026
Full Time
About the Company
At Vanguard, we don't just have a missionāwe're on a mission. To work for the long-term financial wellbeing of our clients.
Job Description
The Sr Lead Data Analyst (Marketing Advanced Analytics) role will enhance the performance of marketing campaigns through advanced analytics, predictive modeling, and data science techniques.
Requirements
- Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
- Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
- Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
- Understanding of A/B testing, regression, hypothesis testing, and statistical significance
- Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
- Ability to translate complex data into actionable insights for non-technical stakeholders
- Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
- Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Health Insurance
- Life Insurance
- Disability Insurance