We are seeking a Principal Marketing Analytics Strategist to drive strategic use of our marketing attribution products, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation.
Requirements
- Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
- Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
- Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
- Evangelize attribution methodologies and experimentation best practices across the organization.
- Run monthly marketing performance assessments and “what if” scenarios.
- Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
- Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
- Participate in special projects and perform other duties as assigned.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan