Head of Product Marketing

Vercel is seeking an exceptional Head of Product Marketing to join our team. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev.

Requirements

• Develop and execute comprehensive product marketing strategies for Vercel's suite of products
• Create compelling product positioning and messaging that differentiates Vercel in the market
• Lead go-to-market strategies for new product launches and major updates
• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers
• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities
• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products
• Create and oversee the production of high-quality product marketing collateral
• Work closely with the Sales team to develop tailored pitch decks and other materials that support Enterprise Sales efforts
• Lead the development of product-focused content for Vercel's website, blog, and developer documentation
• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development
• Develop and execute strategies to increase product adoption and usage

Benefits

• Great compensation package and stock options
• Inclusive Healthcare Package
• Learn and Grow - mentorship and events to build network and skills
• Flexible Time Off - 4-weeks per year, and paid holidays
• Remote Friendly - work with teammates from different time zones across the globe
• WFH budget to outfit space as needed