Vericast is seeking a Senior Account Planner to develop and maintain comprehensive, data-driven media strategies and always-on campaign plans for financial institution clients across all digital channels.
Requirements
- Develop comprehensive, integrated media strategies for client accounts
- Create always-on strategic roadmaps and ongoing optimization frameworks
- Develop detailed campaign strategies and media plans
- Partner with Client Strategists to translate client business goals
- Establish strategic priorities across multiple concurrent client accounts
- Develop test-and-learn frameworks and quarterly optimization roadmaps
- Analyze campaign performance data across channels
- Develop actionable recommendations for budget reallocation and channel expansion
- Establish performance benchmarks and success frameworks
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Four Day Work Week